How to Survive In a Competitive Environment with a Budget Constraint

It is not easy to get your page at the top without investing heavily in advertising and marketing. However, small businesses do not have the luxury of hiring top dollar marketing agencies to manage their campaigns and put them where they want. Luckily, with the internet, you can find your way to the top without having to break your back. With proper Google SEO marketing, you can have your page ranking at the first page of Google within a few weeks at a budget constraint. Use the following tips to help you get there:

Use images

Apart from content, images can also improve SEO for your site. However, you have to know which images go well with the content you have written. You can opt to buy mages to upload or look for sites that offer copyright free images for free and thus save up on that. All you need to do is to add a text on your images and then upload them in your content. Google search engine will index those images to give your page a better ranking.

Write content that tells a story

If you can tell your own story and it touches the right people, then you will be on the right track. However, you can have a good r interesting story but your online presence is not that strong. This is where you have to optimize your content for quality Google SEO. It starts with knowing which keywords to optimize within your content. Research keywords that most of your target audience would search using Google. From there, you can optimize them within the content you write and thus rank better on search engines.

Share content on social media

It works fine to give your site a better ranking. Google search engines, with its upgrade, it now considers how often customers or people talk about your site. In that case, the more you engage people on social media the better the ranking you get for your site con Google. On top of that, it allows you to include a link to your website on your social media profile. If it is well written, most followers who visit your social media page will click on that link which will help improve rank for your site. Quality SEO can be achieved when you become consistent on social media. You can share, write or upload videos on the social media platform even with a tighter budget.

Ask for help

Most people shy away from approaching a SEO agency with fear that they will not be able to pay the fee that comes with hiring one. However, this might not be the case as most reputable agencies will have a customized plan for their clients depending on what they are looking for. If you are on a budget constraint and you want to outsource to an expert who has knowledge of Google SEO, it is possible to negotiate for an affordable price. In most cases, it can be difficult to manage your own campaigns and still run your business. As such, you have to outsource.